Government Initiatives Propel Maharashtra's Brewing Industry Forward : Beer & Wine Production Will Boost in Maharashtra

Mumbai: In a move mirroring its support for the wine industry, the Maharashtra state government has recently revised regulations governing beer and wine production, aiming to foster the growth of small beer industries beyond the Pune-Mumbai corridor and invigorate beer production statewide. The lifting of a decade-old prohibition on local small beer brands marks a significant milestone, allowing for increased production and distribution in cans or bottles.

Previously, local small brand beers faced restrictions on sales, particularly in kegs or at restaurants. However, these constraints have now been lifted, enabling their sale in restaurants, liquor stores, and beer bars. Additionally, the maximum annual production limit for beer producers has been raised from 5 lakh liters to 15 lakh liters, alongside the removal of export restrictions on local beer brands.

Historically, restrictions stemmed from the state's ban on grain brewing, limiting beer production within Maharashtra. The Maharashtra Craft Beer Association and various breweries had advocated for policy changes, highlighting the potential shift of operations to Goa. Consequently, the excise department has revamped its policies, facilitating the growth of the local brewing industry.

With only 11 foreign beer brands currently dominating the market and an annual consumption of 26 crore liters of beer in the state, locally produced beer accounts for a minuscule fraction. This move is expected to inject momentum into beer production, generating increased revenue and employment opportunities.

Craft beer in Maharashtra primarily utilizes locally sourced sorghum and millet, promising better returns for farmers cultivating these crops. Dr. Vijay Suryavanshi, Commissioner of Excise, emphasized the positive impact on local agriculture and sales.

Maharashtra, having pioneered the country's first microbrewery policy, continues its progressive stance, fostering a conducive environment for the burgeoning local brewing industry to flourish.